Nigeria: Uche Jombo to aspiring actors: Use social media or risk wasting your luck
By Zuleihat Owuiye, Mamos Nigeria
Veteran Nollywood actress and filmmaker Uche Jombo has urged aspiring actors to treat social media as a professional career tool, warning that many young performers are failing to take advantage of the opportunities available in the digital age.
Jombo made the call on Wednesday during the Africa Magic Viewers’ Choice Awards 12 Young Filmmaker’s Day, held under the theme “Audacious Storytelling and Attracting the Right Opportunities.” Speaking to an audience of emerging creatives, she stressed that today’s generation of actors has access to platforms and visibility that were unimaginable for earlier generations of Nollywood talent.
According to Jombo, social media has transformed how actors can showcase their craft, build a personal brand, and attract the attention of directors, producers, and casting agents.
“I keep saying that this generation of actors are so lucky, but that luck makes no sense if you’re not using it,” she said. “If you have social media and you’re not pushing or marketing yourself right, just do your monologue.”
Her remarks come at a time when the Nigerian film industry is increasingly looking online for fresh talent. With the rise of streaming platforms and digital content, filmmakers are no longer limited to traditional audition rooms and agency rosters. Platforms like Instagram, TikTok, and YouTube have become scouting grounds for directors seeking authentic, relatable performers.
Jombo’s comments were also a response to recent conversations sparked by filmmaker Kemi Adetiba. Adetiba had issued an open call for monologue submissions for her upcoming project, _The Stool_, but later criticized many of the entries for being “overly theatrical” and unsuitable for casting consideration. The incident highlighted a gap between aspiring actors’ self-presentation and industry expectations
Building on Adetiba’s point, Jombo emphasized that aspiring actors must approach their social media presence with the same seriousness they would a professional portfolio.
She revealed that she frequently receives direct messages from young actors seeking opportunities, but often finds their pages devoid of any evidence of acting ability.
“Anytime someone disturbs my page about acting and I go to your page and I don’t see one single thing that makes you an actor on that page, I’m leaving,” she said.
For Jombo, posting monologues online is one of the simplest and most effective ways for actors to demonstrate commitment, talent, and consistency. A well-executed monologue allows casting directors to assess an actor’s emotional range, diction, timing, and ability to hold attention without elaborate sets or costumes.
She explained that even short, self-recorded videos filmed on a phone can serve as powerful audition tools if they are well-lit, well-delivered, and showcase a clear understanding of character and emotion. The key, she said, is intentionality. Actors should curate their pages to reflect the kind of roles they want to be considered for, rather than posting random content that undermines their professional image.
Beyond content, Jombo stressed that consistency is the factor that separates actors who make progress from those who remain stagnant.
She explained that sporadic posting or uploading a single monologue and disappearing for months does little to build momentum or trust with industry professionals. Instead, actors should aim to post regularly, engage with feedback, and continuously refine their craft in public view.
Consistency also signals professionalism and discipline, qualities that directors value when considering actors for long-term projects. In an industry where schedules are tight and production timelines are demanding, reliability can be as important as talent.
Jombo encouraged young actors to study successful performers both in Nigeria and internationally, noting that many of them built their careers by consistently putting out work online before landing major roles. She cited examples of actors who gained recognition through viral skits, short films, and monologue series on social media before being invited to audition for film and television projects.
Jombo’s advice reflects a broader shift in Nollywood and the global entertainment industry. Industry stakeholders have increasingly emphasized authenticity and emotional delivery in audition tapes, with many filmmakers now scouting for talent directly through online platforms.
Casting directors say they are more likely to review an actor’s social media page before inviting them for a physical audition. A strong online presence can serve as a pre-screening tool, saving time and resources while allowing filmmakers to assess an actor’s screen presence and personality.
The rise of self-tape auditions, accelerated by the COVID-19 pandemic, has further normalized digital submissions. Actors are now expected to film, edit, and submit their own audition tapes, often with minimal direction. Those who are already comfortable creating content for social media have a clear advantage in this environment.
Jombo noted that this shift has democratized access to the industry. Actors no longer need expensive headshots, agents, or connections to get noticed. With a smartphone, basic lighting, and a quiet space, anyone can create content that showcases their ability.
“Actors must continuously market themselves at every opportunity, noting that visibility in today’s entertainment industry can determine career growth and access to roles,” she said.
She encouraged actors to engage with their audience, respond to comments, and use hashtags and collaborations to expand their reach. Building a loyal online following can also open doors to brand endorsements, web series, and independent film projects that may not be accessible through traditional channels.
However, she cautioned against relying solely on clout or virality. While viral moments can bring attention, sustained success requires genuine skill and a body of work that demonstrates range and depth.
1.Create and post monologues regularly Choose diverse characters and emotions to show range.
2. Keep it professional Use good lighting, clear audio, and avoid distracting backgrounds.
3. Engage with the industry online*: Follow directors, producers, and casting agents, and engage meaningfully with their content.
4. Be consistent Post at regular intervals to stay visible and demonstrate commitment.
5. Seek feedback and improve: Use comments and critiques to refine your craft.
6. Network intentionally:Attend industry events, workshops, and film festivals to build relationships offline as well.
She also advised actors to avoid comparing themselves to others and to focus on developing a unique voice and style. “Authenticity resonates more than imitation,” she said.
Jombo’s message underscores the evolving nature of Nollywood as it embraces digital transformation. With Nigeria’s film industry recognized as one of the largest globally by volume, the demand for skilled, versatile actors continues to grow. Social media provides a low-barrier entry point for talent from across the country, including those outside Lagos and Abuja.
Industry observers note that actors who embrace digital tools early are better positioned to adapt to changes in how content is produced and consumed. As streaming platforms invest more in African content, the need for actors who can deliver compelling performances on camera will only increase.
For Jombo, the responsibility lies with the actors themselves to seize the moment. “The door is open wider than it has ever been,” she said. “But you have to walk through it with preparation and purpose
Uche Jombo’s address at AMVCA 12 Young Filmmaker’s Day serves as both encouragement and a challenge to aspiring actors. In an era where a single video can change a career trajectory, failing to use social media effectively is a missed opportunity.
Her call to action is clear: if you want to be seen, heard, and cast, you must show up online with intention, consistency, and professionalism. Talent alone is no longer enough. In 2026, visibility and digital presence are just as critical to building a sustainable acting career in Nollywood.
